A modern brand evolution and dynamic homepage refresh
Background
This project was a rebrand and website refresh pitch for PeopleInsight, a 360 feedback and employee experience company helping organisations to run surveys, gather insights from their employees and produce actionable insights.
Approach
The brief for this route was a modest evolution of the existing brand, retaining several key features of the logo and wider brand but pushing them in a more modern and visually dynamic direction.
Outcomes
This was also then paired with a homepage redesign bringing the brand to life, designed to compete with bigger competitors, and encourage visitors to scroll, explore and engage.
