A fresh agency website
Background
In 2025 the agency wanted to refresh their website along with some updates to the company’s branding, aiming to modernise their look, showcase more video and interactive elements, expand and refresh the list of case studies and add more targeted landing pages to try and win more new business.
Approach
At that time I’d already proactively started working on concepts for a new site, so I was able to step in and jump-start the process, leading the design direction of the project. Working mostly in a focused team of three (design, development, strategy/copywriting) I was responsible for defining much of the look and feel of the updated brand and how it applied not only to the website but also other touchpoints like Keynote pitch presentations and video.
Importantly I was also making decisions around how to scope and deliver the project, understanding the impact design decisions have on both development time and creation of content and assets. We were able to phase the project and prioritise different features and content to maximise impact and work efficiently, delivering a site that launched in an ambitious timeframe to meet business goals and then continued to be expanded and enhanced post-launch.
Outcomes
In addition to the design of the site itself I was also responsible for creating the majority of the motion assets and imagery throughout, including animated header banners for every case study, and an agency showreel.
