A premium identity and launch campaign for a luxury innovation center.
Background
Global Total Quality Assurance provider Intertek launched ‘Maison’ in 2019 as their dedicated Centre of Excellence for luxury and premium brands. It’s a purpose-built experience centre located in the heart of Florence’s garment manufacturing district.
Envisioned as a unique, multi-function, high-tech and sustainable venue for events, ideas and collaboration, the centre offers an exhibit space, theatre room, welcome lounge, meeting rooms and workshop or student areas. There are also adjacent world-class laboratories delivering Intertek’s assurance, testing, inspection and certification services to luxury brands.
Approach
I was involved in the development of the Maison brand – a substantial departure from the core Intertek brand which needed to feel at home in the luxury fashion space while still maintaining some connections to the broader Intertek visual style.
Outcomes
I designed a special launch microsite for the new sub-brand, including a promotional launch video, motion assets to be used in the theatre and exhibit spaces, and social media assets. Post launch, we also supported with further landing pages for particular events and campaigns including interviews, webinars and exhibitions.
