A dynamic sports and fitness identity for University of Herts.
Summary
HertSquad is the official brand and program for all sports, fitness, and active lifestyles at the University of Hertfordshire. It has several different branches, offering everything from competitive university teams to casual, free drop-in classes.
After having worked on the main University of Herts brand for some time, I designed the logo and some initial rollout materials for the HertSquad brand, which is still in use years later.
